Laurens, IA Profile: Facts & Data


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Laurens, Iowa - Basic Facts

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The City of Laurens had a population of 1,114 as of July 1, 2021. Laurens ranks in the upper quartile for Population Density when compared to the other cities, towns and Census Designated Places (CDPs) in Iowa. See peer rankings below.

The primary coordinate point for Laurens is located at latitude 42.8466 and longitude -94.8519 in Pocahontas County. The formal boundaries for the City of Laurens encompass a land area of 0.73 sq. miles and a water area of 0 sq. miles. Pocahontas County is in the Central time zone (GMT -6). The elevation is 1,309 feet.

The City of Laurens has a C1 Census Class Code which indicates an active incorporated place that does not serve as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

The City of Laurens is located within Township of Swan Lake, a minor civil division (MCD) of Pocahontas County.

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  1. Laurens 2021 Demographic Data
  2. Growth Rates for Laurens (Historical & 5-Year Forecast)
  3. Peer Comparisons (Rank and Percentile)
  1. Neighborhoods Demographics (Home Values, Household Income, etc.)
  2. Iowa Research Tools (Easy Tools & Current Data)
  3. Iowa Data Comparison Tool - 2021 Demographics

Laurens, IA Data & Demographics (As of July 1, 2021)


Total Population 1,114 (100%)
Population in Households 1,097 (98.5%)
Population in Families 831 (74.6%)
Population in Group Quarters1 17 ( 1.5%)
Population Density 1,522
Diversity Index2 12


Median Household Income $51,489
Average Household Income $66,277
% of Income for Mortgage4 6%
Per Capita Income $30,886
Wealth Index5 64


Total HU (Housing Units) 655 (100%)
Owner Occupied HU 378 (57.7%)
Renter Occupied HU 142 (21.7%)
Vacant Housing Units 135 (20.6%)
Median Home Value $71,965
Average Home Value $95,503
Housing Affordability Index3 350


Total Households 520
Average Household Size 2.11
Family Households 308
Average Family Size 3
  1. Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
  2. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
  3. The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
  4. The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
  5. The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.


2010-2021 2021-2026
Population -1.07% -0.93%
Households -0.83% -0.74%
Families -0.66% -0.86%
Median Household Income   0.98%
Per Capita Income   1.98%
Owner Occupied HU   -0.43%

Laurens, IA - Peer Comparisons by Rank and Percentile

The table below compares Laurens to the other 1,008 incorporated cities, towns and CDPs in Iowa by rank and percentile using July 1, 2021 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 261 74th
Population Density # 81 92nd
Median Household Income # 804 20th
Housing Affordability Index # 947 94th
Per Capita Income # 498 51st
Diversity Index # 442 56th

Additional comparisons and rankings can be made with a VERY EASY TO USE Iowa Census Data Comparison Tool.

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